Innovation at Moro launches four new products into majors

Moro, Australia’s number one brand of olive oil*, has expanded its olive oil and vinegar ranges with the launch of four new products.
The new flavours to market include:

  • Moro Intenso Extra Virgin Olive Oil;
  • Moro Sherry Vinegar;
  • Moro Unfiltered and Organic Apple Cider Vinegar with the ‘Mother’ and
  • Moro Gourmet Chilli Glaze with Balsamic Vinegar of Modena.

Marketing and Innovations Manager at Moro, Nicolett Butchard, said these products were developed in response to the growing consumer trend towards inspired home cooking.

“The ongoing trend towards home cooking and creating a meal experience, is leading consumers to increasingly want to discover new flavours and experiment with easy and new ways to add depth of flavour to meals,” Nicolett said.

“As a category leader, Moro puts great importance on the early identification of cooking and flavour trends, a must when striving to provide accessible, quality and authentic flavours that appeal to consumers”.

“We can’t wait to hear how consumers find the newest additions to their cooking,” Nicolett said.

New innovations: 
Moro Intenso is the most robust and peppery Extra Virgin Olive Oil in the Moro range and was developed in response to consumers’ growing appreciation for different flavours of extra virgin olive oil.

Moro’s Sherry Vinegar is produced in the Jerez region of Spain and aged for six months in oak barrels . A deep and complex flavour which is ideal for simply enhancing salad dressings or marinades but versatile enough for use in stews, soups and sauces.

Moro’s Organic Apple Cider Vinegar is unfiltered and retains ‘The Mother’ which is linked to health benefits such as improved digestion and cholesterol management. Made with the finest Italian apples, this versatile vinegar will add a hint of fruit flavour to dressings, marinades and sauces.

Moro’s Gourmet Chilli Glaze is a deliciously thick consistency made with Balsamic Vinegar of Modena and Italian chillies. Brush over meats prior to cooking or drizzle over salads for an easy way to add some warmth and bite to dishes.