Moro Olive Oil launches biggest brand makeover in 26 years

Moro, Australia’s number one brand of olive oil*, has launched its first total band refresh in 26 years.

The master brand update includes all new packaging designs and bottle shapes, introduces new pop up pourers for extra virgin olive oil and also vinegar ranges and a new 250ml pack size for Moro Balsamic Vinegar of Modena, White Wine and Red Wine Vinegars.

“As Australia’s number one brand of olive oil*, Moro has a commitment to exceptional quality and the recent update of our packaging design and functionality is in line with this”, explained Moro Brand Manager, Mrs Nicole Puhar.

Moro is an Australian, family-owned brand which has built a solid reputation for bringing high quality olive oil from Spain to Australian homes and restaurants.

“This major brand refresh, which is the first since 1991, was developed to reflect the quality the Moro brand is known for,” said Mrs Puhar.

“We are also proud that Moro has recently become the first olive oil brand to receive the Australian Olive Oil Association (AOOA) Quality Seal certification.

“The AOOA quality seal logo, rolling out across Moro’s Olive Oil packaging, is Australia’s first Certified Quality Seal Program established to recognise and promote olive oils that measure up to the global industry standards of excellence.

“The seal signifies that Moro complies with the globally accepted quality standard for olive oil, as the AOOA follows the IOC [International Olive Council] standards.

“This is a great time to be celebrating a brand Australians love, a quality range of products we’re really proud of with a beautiful new look,” explained Mrs Puhar.

Straight from the home of olive oil, Moro was founded in 1845, and began being sold in Australia in 1960 when olive oil was still considered an exotic ingredient only to be purchased as an expensive “health tonic” in chemists.  Moro soon became a well-known and trusted brand and today Australians pour more Moro than any other olive oil. Generations of family tradition and craftsmanship make sure only the very best oil from the finest Spanish olives make it into Moro bottles and tins.

*Source: IRi Litres MAT To 04/06/17